World's Most Valuable Brands
| Brand | Brand Value ($bil) | 1-Yr Value Change (%) | Brand Revenue ($bil) | Company Advertising ($mil) | Industry | |
|---|---|---|---|---|---|---|
| 1 |  Apple | 124.2 | 19 | 170.9 | 1,100 | Technology |
| 2 |  Microsoft | 63.0 | 11 | 86.7 | 2,300 | Technology |
| 3 |  | 56.6 | 19 | 51.4 | 2,848 | Technology |
| 4 |  Coca-Cola | 56.1 | 2 | 23.8 | 3,266 | Beverages |
| 5 |  IBM | 47.9 | -5 | 99.8 | 1,294 | Technology |
| 6 |  McDonald's | 39.9 | 1 | 89.1 | 808 | Restaurants |
| 7 |  General Electric | 37.1 | 9 | 126.0 | - | Diversified |
| 8 |  Samsung | 35.0 | 19 | 209.6 | 3,818 | Technology |
| 9 |  Toyota | 31.3 | 22 | 182.2 | 4,200 | Automotive |
| 10 |  Louis Vuitton | 29.9 | 5 | 9.7 | 4,707 | Luxury |
Source: http://www.forbes.com/powerful-brands/#page:1_sort:0_direction:asc_search:
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